CoverGirl has had its fair share of ambassadors such as, Zendaya, Rihanna, Taylor Swift, and Drew Barrymore. As of today, the brand announced that it’s switching up genders on us. Introducing: the first male CoverBoy, James Charles. The 17-year-old, a senior in High School, beauty vlogger, aspiring makeup artist, and Instagram expert —with his perfectly highlighted cheekbones—is joining forces with current ambassador Katy Perry to help launch CoverGirl’s latest selection of products. James' ad will be on television, print, and will be also sharing his makeup secrets on his Instagram.
But James is not the only male ambassador for a major make-up company, Anastasia Beverly Hills included men in their latest Glow Kit ads with big name vloggers, like Patrick Starr and Manny Gutierrez, have collaborated with brands in the past. Here’s to this becoming more of a norm for the people that feel uncomfortable with this empowering decision.
As you read the comments on CoverGirl's Instagram page you can see that there are many different opinions going back and forth on this statement of making James Charles the new ambassador. He will appear in print, television and digital ads both with Perry and by himself.