Even before a 5 to 2 walloping of defending champion Japan in the World Cup Final match the U.S. Women's National Team and women's soccer as a whole scored victories off the field.
The popularity of the sport is at an all-time high in this country and it is time for the ambassadors of the sport on the women's side to reap more benefits from this success.
In popularity alone the women's game has earned equal footing with the men and this World Cup final being the highest metered market rating ever for a soccer game in the U.S. on a single network (reaching 22.86 million viewers according to TV Media Insights) underscores that point.
In the wake of the growing popularity and groundswell of support there is now an effort to equalize the pay for women in the sport.
Tell the FIFA Executive Committee: Pay women players fairly, aims to raise awareness of the pay gap between men and women under FIFA.
When Germany won the World Cup just last year they earned a $35 million prize while the U.S. women received a 2 million dollar paycheck for the same feat, even the U.S. men who were ousted in the first round received over 8 million in prize money, 4 times that of the women's champ.
In terms of total payout to the Women’s World Cup teams they received $15 million, while FIFA awarded a total of $576 million to men's teams last year.
In the U.S. there are recognizable faces representing the sport all over TV and social media. There are commercials and Instagram posts and numerous articles and interviews on and about players and the sport of soccer and it's time that FIFA, the governing body of international soccer, steps up. It's a win-win for FIFA if it invests more in the women's game.
In the midst of scandal and corruption why not enact changes that benefit the sport? FIFA could save some face and restore some confidence in its ability to govern by investing in the women's soccer - if not for the propagation of the sport at least as a public relations show of good faith.