He Recorded an Entire Album in a Local Apple Store

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This is the heights of dedication.

Prince Harvey had a deadline to record an album, and decided to go the Apple Store in SoHo to do it. Not by choice, by mandatory circumstances after his computer crashed to shit and left him stuck. What was a man to do?

Four long months passed by, and before he knew it, his album was completed, in a public fashion at a display Mac in Apple.

“It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died,” he says. “New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’”

Facing eviction from his loft in Bushwick, Brooklyn that he shared with 20 roommates, which eventually had been demolished by the owner to make luxury apartments, Prince turned the Apple store into his new crib. By strategically befriending some Apple employees, who bended corporate rules to assist in his completion of the record.

Five days a week, in any weather condition, Prince Harvey would travel across the East River, 9 a.m. on the J train from Brooklyn to the Apple Store, located on the east side of Manhattan.

Every track on the album was made with only human voices—at least 90% was his, with the exception of a few guests who came through to help him out every now and then.

Through trial and error, he prevented his files from being wiped off the computer by hiding them in the Mac's trashcan. The store regularly cleans the memory every night when the store shuts down shop. He also managed to avoid security and other Apple employees who weren't willing to keep his album recording process under wraps.

As a last resort, he'd also email his work to his personal inbox to keep a backup of his files, or drop them onto a thumbdrive. In some special instances, saving his work was a hassle.

 Prince Harvey.

Prince Harvey.

“One time there was a fire drill and I was trying to save my work, and this lady came over and disconnected the thumb drive while it was saving,” he says. But these were minor obstacles, as he found clever ways around them as they arose.

After five days a week for 16 weeks, his album - without a studio, or instruments was complete. Finished by the power of his voice and a microphone that wasn't his.

“I don’t think I’m poor. Poor is a mentality. I mean, I can be broke—no money in my pocket—but I’ve never been poor. I’ve been rich my whole life,” he says.

“But I do want money. I want to tour. I want to perform for different people,” Prince says. “Shit, I’ll go to Antarctica for the penguins if they’re feeling it.”

“I’m not gonna say their names because they might get in trouble,” he says. “But if one of them wasn’t there, the other one was.”

Already collaborating with Brooklyn Producer, DJ and running mate - AmbientBoi, Harvey is now progressing through his follow album as you read this. This story just shows everyone how alittle bit of perseverance can take anyone a long way.“I wasn’t interested in popular music. Nothing was about me or people like me. So I want to reinvent the future and music,” he says. “I’m just a creator. I want to inspire other people to create—show them that you don’t need all these things to be successful.”

His newly recorded album PHATASS, will be released July 26th everywhere a computer is stationed. Promising to be raw, emotional and uncoventional, we can expect to hear an unorthodox sound unlike no other.

Sourced from The Daily Beast///