Lionel Messi is a very good and popular soccer player. He's very prominent on and off the field.
Messi saw a young fan;s picture on the Internet and felt that he had to do the right thing, which is send the boy a proper Messi jersey.
The young boy in the picture is from a war-torn area of Iraq. In the picture, the he has a Messi shirt made out of a plastic bag and marker. Messi has not personally stated anything from his social media accounts, but one of Messi's prominent fan accounts said that Messi's people have messaged them in hopes of finding the young boy to try and get him the jersey that he deserves.
It all started with one tweet.
The caption of the tweet is, "Tremenda imagen. Un niño en Irak se las ingenia para jugar con la camiseta de su ídolo. The Beautiful Game." Once translated, it says "A child in Iraq manages to play with his idol t-shirt. The Beautiful Game."