Due to young men between the ages of 20 - 39 being the vast demographic of 70% who watch adult videos, they were the primary target for a mid video PSA acknowledging watchers and subscribers of testicular cancer and how to check for any early signs of it.
Figuring that whoever's watching the video already had their hand(s) in the right area, The Blue Ball Foundation and renowned LA adult film company Digital Playground felt that there would be no better time than the present.
Testicular cancer typically develops in one or both testicles in young men. Despite it commonly happening in young men, it can occur in older men as well. It is a highly treatable and usually curable type of cancer if caught early.
This "pornterruptive" public health video features adult film star Eva Lovia stopping in mid transition then looking directly in the camera and demonstrates on her partner how to check for testicular cancer. She then directs her viewers to playwithyourself.org to gain further information and get help. She then continues on with the film as normal which in my opinion would make it somewhat awkward to continue watching.