Just because we saw a commercial full of artists coming together for Jay Z's Tidal streaming service, doesn't mean we should assume that all artists approve of it.
Ben Gibbard and Mumford & Sons recently spoke out about their disapproval for the new company. Their comments went as far as to calling the A-list artists who participated in the commercial ceremony "new school f**king plutocrats."
While speaking to the Daily Beast, the band explained that they think "smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don’t think you can complain. A band of our size shouldn’t be complaining. And when they say it’s artist-owned, it’s owned by those rich, wealthy artists.”
Mumford & Sons was not a part of the Tidal meeting, although they are far from being considered a small band with eight Grammy award nominations for their sophomore album, Babel, and an Album of the Year win.
What bothered Gibbard the most wasn't the fact that he wasn't involved in the Tidal process but the fact that struggling artists had no say. “I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid,"he said.
He points out how there was an opportunity for a progressive dialogue between artists and fans but, they essentially blew it. “There was a wonderful opportunity squandered to highlight what this service would mean for artists who are struggling to make a plea to people’s hearts and pocketbooks to pay a little more for this service that was going to pay these artists a more reasonable streaming rate, and they didn’t do it,” he leveled, closing with a sting: “that’s why this thing is going to fail miserably.”