Bala Cynwyd, PA - On October 2, 2014 sport and fashion came together to support NFL star Brad Smith’s True Foundation at the first-ever Style Games presented by Saks Fifth Avenue along with Jen Abrams Style and Destined for Success Management.
The Style Games is an interactive, hybrid experience for fashion and sports enthusiasts alike set in a competitive environment. Over 150 industry notables – from editors to tastemakers – came out to see Eagles players including Smith, OL Todd Herremans, CB Brandon Boykin, QB Matt Barkley, S Chris Maragos, TE Zach Ertz, LB Emmanuel Acho and WR Riley Cooper compete in a series of fashion challenges.
Broken up into offense versus defense, teams raced against a 5-minute clock for 3 rounds to put together the best thematic fashion look on a model, while guests cheered them on throughout the store. Marcus D. Wiley, (co-host of The Yolanda Adams Morning Show) emceed the event with a panel of celebrity judges consisting of Jen Abrams, Texanna Watts, Michael Duru and Elizabeth Wellington judged the final looks using The Style Games scoring method of giant placards that read, “Touchdown”, “Field Goal”, and “2-point conversion.”
In the end, the Offense came away with bragging rights, with Ertz styling the winning look, earning him a watch from Martenero Watches.
Of The Style Games success, Concept Creator Stephanie Matthews said, “I knew The Style Games had entertainment value when NFL Films came to capture the action. The evening was a tremendous success, and I’m pleased we could help raise money and awareness for Brad’s Foundation.”
The True Foundation works to promote education, discipline, and organized activity for youth in the community. Ten percent of Saks goods sold that evening went to directly support the Foundation.
Event sponsors: Uber Philly, Magellan Jets, Martenero, G2G Collection, Flat Iron Philly, Korbel California Champagne. Athlete Gifting Sponsors: Transition Sports & Entertainment, Terese Sydonna, DDP Yoga, Mavi, Jord Watches, Instacube, The Detailed Male, CrossFit Love, Alberto, Codice, Haupt, Hudson Jeans, The Sneakah Boutique, Mitchell & Ness, Marlyn Schiff, Lights Out, Lust Limited, G-III Apparel.
DESTINED FOR SUCCESS MANAGEMENT
Destined for Success Management, LLC, established in 2004, is a full-service sports public relations, brand marketing, management and consulting firm that offers personalized attention to each client and provide the necessary expertise and medium for advancement pre and post career.
JEN ABRAMS STYLE
Jen Abrams has become one of the industry's foremost authorities on all things stylish. She has created a multi-faceted career from covering Fashion Week for various outlets, styling editorial photo shoots and consulting with emerging brands and more. Jen's vast knowledge of the industry has made her one of the most sought after talents.
SAKS FIFTH AVENUE
One of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 43 full-line stores in 20 states, five international licensed stores, 66 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
BRAD SMITH TRUE FOUNDATION
The True Foundation works to promote education, discipline, and organized activity for youth in the community. Boys and girls throughout the greater Youngstown area and beyond are able to learn new skills, work on properly performing known skills, and work to carry out organized instructions. Visit The True Foundation for more information.