Social Media Marketing Goals

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Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

Who wants that?

Create a social media marketing plan and brainstorm about your goals: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: If you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventerous, invite your +1s to your Google+ Community.

Learn about all different types of platforms and create a strategy that works .

Stay focused. Hard work pays off.