New Yorkers will now be able to experience SONOS speakers in their first retail store located in SoHo before purchasing them. SONOS built the store from the ground up so consumers can have that in home experience. Instead of the speakers being out on shelves like your average speakers would be in a store, the speakers are put into these mini-like houses where the space is smaller so the sound will be better. Each room in the store is different, ranging from kitchens, to bedrooms, and study rooms but each room gives you a domesticated feeling while listening to the music. That's great marketing if you ask me.