Throughout the last couple of years, Twitter has been used for promotion, protest and even its own share of hype. Time and time again, social movements are fore-fronted throughout Twitter and are forgotten just as quickly.
Twitter and other forms of social media are a lot of the times watered down by the ongoing exploitation of the topic and the ones who agree or disagree.
The outlook of the different parties that share their own opinion about whatever topic may become overwhelming for the average "TL scroller" to look at all day and usually will make them become uninterested in the topic itself which takes away the overall purity of the movement.
"One—an outgrowth of Internet-centrism—is driven by the impulse to totalize and generalize; the other by the impulse to disaggregate and particularize. One has space for the Internet and little else; the other eschews any talk of “the Internet”—it deliberately puts it in scare quotes throughout—and engages with platforms and technologies on their own terms, as if they share no common logic." via Cited on newrepublic.com
Although, some of these movement don't seem to stick, movements like the ALS Ice Bucket Challenge, which had a wide buzz throughout the Internet has made its annual comeback as the company continues to find a cure for Lou Gehrig's Disease.
However, it doesn't have as much as a "punch" as it did when it went viral.
Also, the online cultural phenomenon known as "Black Twitter" has made a major impact in the development of diversified social media.
According to Statista, as of March 2015, 45 percent of teenagers using Twitter were black. The popular hashtag has touched many of topics; one being the on-going police brutality against young black teenagers.