Drunk-driving is has been a big topic of discussions and the moving force behind several driving campaigns. To help curb this problem, Uber came up with a cool campaign in Toronto, creating a curbside breathalyzer.
The breathalyzer was thought up by agency Rethink and built by a design and fabrication studio called Stacklab. Anyone who uses it will have their breath analyzed for alcohol content. If the person is over the legal limit, it offers the person an Uber ride home.
"We want to ensure a safe, reliable and affordable ride home is available to everybody, especially late at night when drunk driving is most common and can be avoided," says Ian Black, general manager of Uber Toronto, via AdWeek.