You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend as much if not more time promoting the content than the actual writing of it.
Where better to promote your content than when you are live and sharing information with others?
Periscope is awesome.
Periscope is everything right now. Live digital marketing. But are you promoting content in social media effectively?
Try it out and see for yourself.
Before we get deep into the tactics, ensure you are planning out your content
Before you use Periscope.
Now it’s time to take your social media promotion to the next level.
Here's my thoughts on Periscope :
Embrace the visual
We all know that tweets with images get more engagement. We’ve known for awhile that photos on Facebook get more engagement. Even live images on Periscope get more engagement. It's the “newest” social way to network. Cool just like Instagram, and Snapchat, its based entirely on the visual. So why aren’t you leveraging the visual when promoting your content?
Create not only a branded “featured live images” to share is so cool and allows you to comnect with your target audience. Also, it creates a separate channel for main points in your content to share when you repeatedly post them to social media
When sharing content, take advantage of Periscope. The customizable posting features allowed on the social media platform is fun and easy.
This includes the headline, live image and a description of the content you are sharing. Plus you can receive "colorful hearts" from followers who love your broadcast.
For example, if you shared a link via Twitter , you have the opportunity to create a post that truly will stand out amongst the rest; all you need is anattention-grabbing headline, a clean, relevant image that piques interest which might be different from the featured image used in your content, and a short, compelling description.
Drop links ! Exchange emails ! Meet other business owners just like yourself.
Drive social media users to communicate with you – and increase the chances of winning and gaining support.