Even today, when you talk about a company’s brand, some people assume you’re talking about the name or even the logo.
But your brand is so much more than that.
Your brand is the sum of what your customers and prospects think about your company. It’s not only what they think they know about your company (factual or not), it’s also how they feel about it. When you think of your brand in these terms, there are many touch points that help contribute to who and what you represent.
Your brand should clearly state what you do. For example; If there’s a chance to use your website to educate your customer, your website should do just that- not the opposite.
Another point social media efforts should also be carefully crafted and managed. Social media can be great way for others to gain a more personal insight into your company and your brand. It’s important to stay on message and keep it professional.
With social media also comes the ability for others to make comments – both negative and positive – so it’s best to address any and all comments quickly and politely. Know that you must be responsible and aware of what you express through social media.
Taking a step back and looking at your brand in terms of equality and experience. This is a great way to evaluate yourself and marketing efforts in a way that works toward creating a consistent, cohesive message. In the end, a strong brand results in an even better customer experience.
Build your brand and watch the results