“He took our offer because we offered him full creative reign.” says adidas Global Director of Entertainment Jon Wexler. After going to Twitter to give fans of the brand a more detailed explanation of Kanye's decision to move forward from Nike.
“They offered him more money than we did.”
And this just goes to show that money doesn't always have the final deciding factor in some celebrity deals. Kanye appears to be pretty happy with his new partnership with the brand, and doesn't seem to be set on going anywhere else for a while.
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