Coors Light's reFRESHing campaign: DJ Dahi on Producing Music That Transcends Genres

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https://www.youtube.com/watch?v=miBotzLpqv8

DJ Dahi has garnered a reputation as a multi-talented producer capable of transcending and meshing several styles of music, creating a modern new sound.

In a behind the scenes interview for Coors Light's reFRESHing campaign the Inglewood based DJ states, "my goal from a creative standpoint was to make people connect to the aesthetic" and that is certainly true for the #ClreFRESH ad that recently featured "Drop."

The single premiered by the FADER marks the artist's debut into electronic music and reveals DJ Dahi's unorthodox approach switching from electronic to dubstep and using intricate, bass heavy synth melodies coupled with high octane drum tracks and claps.