Knoxville, Tn. native, Benjamin iii is back with his latest offering, "@SXSW" a groovy Hip Hop lyrical journey that is reminiscent of the infectious Hip Hop era of the 90's. When people say "Hip Hop is dead," I would agree until now. Rule of thumb: never sleep on the newcomers. The new wave of artists like Benjamin iii is keeping the movement alive. And "@SXSW" is the new blueprint.
"@SXSW" is a track about reflection. As the title suggests, it is a personal account of his experiences at the SXSW festival in March where he gained a new perspective on success, music, the slave mentality and mainstream rap. Having penned the lyrically conscious track on the flight home, "@SXSW" is for the mature at heart; the conscious and socially aware music enthusiasts looking for a musical journey that boasts honest, positive, relatable messages that have the power to inspire. Isn't that what Hip Hop was at its inception?
Benjamin iii is void of the fantasy. He is Hip Hop. Stream "@SXSW" below and be sure to comment.