Author: Benjamin Effiong
Introducing New York-based singer-songwriter Niqa Mor who announces herself to the world with her boldly-titled debut project titled ‘DEFY’, together with a stunning visual trailer directed by Los Angeles-based Damien Sandoval (Bobby Brackins “My Jam”, The-Dream “Too Early”).
Hailing from Long Island, NY, it was at a very young age that Niqa discovered an innate passion for all things music, honing her talents as a singer whilst performing at various events and school talent shows. Growing up she was introduced by her parents to legends such as Stevie Wonder, Earth, Wind & Fire and Billie Holiday, as well as being later influenced by the likes of Michael Jackson,Selena, Mariah Carey and Christina Aguilera.
The past year has seen the songstress take the time to fully discover her identity as an artist, develop her own unique style, and carefully craft a truly unique sound which sets her apart from the rest. Previous notable releases include the awesome “One Step” as well as some super-vibrant remix/covers of Drake’s “Draft Day” and Future’s Metro Boomin-produced banger “I Won”. More recently, Ms. Mor collaborated once again with director Damien Sandoval to create the visuals for a non-album single “Conquer” whilst also recently performing as an opening act for Maybach Music superstar Omarion in April of this year.
As an artist Niqa admits she is very hands on when it comes to her art form, as she writes all her own material, and is heavily involved in all music production and visual concepts. She describes her sound as “organic whilst also quite experimental”, and like “Hip-hop and Pop-infused R&B with a confident grown, and sexy edge to it”.
Speaking further on the project, the singer says: “I would say DEFY is a true introduction to Niqa Mor, and me really coming into my own. My main influence is 90's R&B, as it's what I grew up on and what runs through me. I was very open and honest during the creative process, and I want people who listen to this project to get a real feel of that. I want to welcome listeners into my thoughts, my feelings and my world” .
Running with the definition of the title “DEFY”, Niqa Mor aims to take her counter-conventional musical approach to new heights, going very much against the grain. Although still in the relatively early stages of her career, all inspirations, aspirations, experiences and previous work up until this point will be used as a springboard as she now set her sights on making her mark, and finding a niche to fully call her very own.
Watch the official mixtape trailer and stream “DEFY” below. You can download it full here