Prince Rapid takes it to Bow,E3’s streets for the brand new visuals for ‘What’s Good’ premiered by Link Up TV.
“People recognise my works over the years as a producer but many do not even realise the I am actually a "stage show don" at the same time. I believe its the right time to show grime lovers my ability from both spectrums, Mc and Producer.
As one of the founding producers in the grime scene, Prince Rapid has a legacy of tracks to his name, from Dizzee Rascal, Kano, Boy Better Know, Wiley, Wretch 32 to production credits throughout fellow Ruff Sqwad compadre, Tinchy Stryder’s gold selling album. However there’s more than meets the eye and if you switch back to the roots of grime, you can catch this triple threat behind the mic as well as the buttons.
Having been largely responsible for the tsunami of a grime wave that we see before us, Prince Rapid takes back the mic and reminds us that once again, he’s the mic controller. Releasing ‘What’s Good’ as the introduction to his forthcoming 7-track E.P ‘Immortal’, Prince Rapid comes in on a no-messing, no-nonsense tip. The track commands authority and has a hard-edged, yet bubbling vibe. The beat has a darkness to it that is taken in to a new realm as the cosmic synths flash through taking this in to the club mode.
"I wanted to make this EP to show all the grime fans old and new that the Ruff Sqwad sound which was created 15 years ago will never die and is still alive. That's the meaning behind the title ‘Immortal’"