Beantown’s Rite Hook offers a glimpse into his creative process with the aptly titled “On the Spot.”The Rose Glen Ent., directed video documents a studio session with Hook’s frequent collaborator, and fellow Bostonian, The Arcitype.
The black-and-white visuals kick off with Arc layering his musing backdrop of melodic keys, raw drums, and skittering hi-hats. It makes for the perfect accompaniment to Hook’s diverse delivery, which seamlessly hops from dizzying double-time raps to gruff sing-song, to full-on crooner.
What’s most impressive here—beyond his chops as a songwriter—is the fact that he sounds like two different people. It’s one thing to try your hand at rapping and singing, though it’s inevitable that one talent will overshadow the other. The thing is, that’s not the case with Hook, as he displays his ability to rhyme and sing with the best of ‘em.
The audio version of “On The Spot” is now available for free download exclusively through the dopehouse, by entering your email address here, Hook will pull one email submission per day at random, through this Friday (2/26) to receive a free “From the Wrong” T-Shirt. Each winner will be announced daily, and will be contacted via email for size and shipping details. Shipping expense is free of charge.
Although a release date has yet to be confirmed, be on the lookout for more updates from Rite Hooks forthcoming LP, Modify, which is set to drop via Leedz Edutainment.