Ryan Leslie Launches Disruptive Multimedia

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Grammy-nominated musician and serial entrepreneur Ryan Leslie is currently developing a direct artist-to-fan platform, Disruptive Multimedia (http://disruptivemultimedia.com), which has recently launched to the world. Musicians such as 50 Cent, Raphael Saadiq, and Talib Kweli are currently actively using the Disruptive Multimedia (DMM) platform.

Leslie and DMM have drawn praise and backing from Andreessen Horowitz co-founder Ben Horowitz, who writes: “Ryan is a genius and is about to transform the music industry and rebalance it in favor of the artists.” [1]

Historically, intermediaries such as iTunes and Ticketmaster have withheld data such as customer details and purchase information from artists. Artists and their teams need this information to develop more efficient strategies and plans. With DMM, artists can understand everything from who their biggest fans are, to their most popular pieces of merchandise, and use the data to make more informed decisions. They no longer have to rely solely on social networks to stay in touch with their audiences.

 Ryan Leslie, Grammy-nominated musician and serial entrepreneur, first gained the attention of the music industry as one of the most subscribed early adopters of YouTube.

Ryan Leslie, Grammy-nominated musician and serial entrepreneur, first gained the attention of the music industry as one of the most subscribed early adopters of YouTube.

There are also direct bottom line implications for artists: all music can be digitally distributed directly to the consumer, which saves in logistics, operations, and retail costs. The DMM platform attracts fans by enabling them to email and text artists directly from all over the world, facilitating more engaging relationships. It empowers artists to directly sell records, merchandise and tickets to fans, engage in SMS conversations with many of them simultaneously, and collect and organize all the data related to these activities.

Beats Electronics CEO and co-founder Jimmy Iovine said in early 2013 in an interview at D: Dive Into Media that Beats Music would be working on a similar solution that helps artists retain their data. “Right now, they [music services] have all the information and the artists have no information,” Iovine explained. “No one knows… I don’t know. I own a record company. I would die to know who bought my records on iTunes or bought my tickets on TicketMaster.” [2] Besides being solely a direct-to-consumer (D2C) platform, Leslie’s Disruptive Multimedia solution differs from Beats’ Music streaming service in a few ways: it engages fans more deeply by enabling direct SMS communication between fans and artists, and it allows artists to create white-label membership clubs that retain artist branding.

“Disruptive Multimedia offers a direct-to-consumer business model that is second to none,” says founder Ryan Leslie. “This will be a revolutionary model for audiences to be able to communicate with their favorite artists. Artists will now see full royalties from record one and - more importantly - retain control of their data.”

The technology platform and record label (of the same name) will be made public on July 4, 2014. Anyone interested in learning more about Disruptive Multimedia is encouraged sign up or learn more at http://app.dmm.fm/ or even text Ryan Leslie directly at +1-915-600-6978.

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About Ryan Leslie

Ryan Leslie, Grammy-nominated musician and serial entrepreneur, first gained the attention of the music industry as one of the most subscribed early adopters of YouTube. Leslie also developed a wildly successful social media campaign around his record label’s first artist, Cassie, who went on to sell over 1 million singles and 650,000 albums worldwide. His most recent album, Black Mozart, is available exclusively via membership in his online music club, #Renegades. Leslie has been described as a “multi-talented artist [who] continues to push the boundaries of the industry,”[3] and is noted by the press for his internet savvy and innovation[4]. He has collaborated with artists such as Kanye West, Rick Ross, and Pusha T.

About Disruptive Multimedia

Disruptive Multimedia is a technology platform that allows artists to directly sell records and merchandise to fans. Artists can use the service to create music membership clubs and communicate directly with individual fans - gaining insights from the transaction data. It is currently in use by artists such as Ryan Leslie, 50 Cent, and Talib Kweli.