Tidal Subscriptions Reportedly Doubled thanks to Kanye West’s “The Life of Pablo”

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Kanye’s “The life of Pablo” still isn’t for sale to the public, which has pushed more people to go team TIDAL. According to TMZ report to The Source, this album doubled subscriptions to TIDAL, increasing their numbers from around 1 million to about 2.5 million in just 10 days.

TMZ also told The Source that the revenue from the increase in subscriptions could potentially get them up to $15 million.

With “The Life of Pablo” being so successful on TIDAL, will this delay when the album becomes open to non-tidal members? Apparently Yeezy’s team is discussing a traditional physical release of the album.