Toronto's very own Jimmy Prime premiered his new video to "Can't Stop Myself" via FADER today.
The video shoes Jimmy with a perm dressed in biker gear as he it features clips of him riding through the 6. Jimmy explains the video's images saying:
"I didn't want a predictable rap visual for this video. I wanted it to be totally unpredictable while still sticking with the theme of the [project's] campaign," he says to The FADER. "To me, this video is more like a long extravagant commercial for the whole campaign. It's just the beginning, though."
The vibe and visuals of the video is one that is easy to get lost in as it provides a soft and smooth feel. After this, you can check out the rest of his Jimmy's Block Boy Projecthere. He also has recently announced his debut show as Jimmy Prime for August 27th at The Hoxton in Toronto. You can grab your tickets for the show in person at Nomad or via Ticketweb.