HLZBLZ FEATURED IN NBC'S "SELF-STARTERS" SERIES

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NBC News debuts the newest episode in their “Self-Starters” series featuring Co-Founder and Creative Director, Lanie Alabanza-Barcena, and the story behind HLZBLZ. The in-depth interview delves into the brand’s rooted history in streetwear — including a look at how Hellz Bellz first came into fruition and appearances from industry veteran, Dennis Calvero of Crooks & Castles and more.

“Self-Starters” is part of “NBC Asian America Presents…,” a new video channel that will feature documentaries centered around themes and voices found in Asian American and Pacific Islander communities.

The episode shares and celebrates the many inspirations that have contributed to HLZBLZ becoming the internationally recognized label and lifestyle that it is today.

Watch “Self-Starters: HLZBLZ” live on NBCNews.com.

CREDITS: Created by Sahra Vang Nguyen for NBC News and NBC Asian America.