I Love Ugly Is On Our Watch Radar

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We are living in a world of minimalist ideas. The flamboyant flashy lifestyle is becoming outdated as brands everywhere are adopting a simple take on fashion and style. From monochromatic color schemes and attention to detail, how we look at fashion has changed. I Love Ugly is one brand that embraces a clean and simple take on accessorizing.

The New Zealand menswear brand, I Love Ugly is back with a minimalist perspective on timepieces for the FW16 season. Designed with the contemporary, reserved gentlemen in mind, I Love Ugly stays true to the concept of less is more. And in this case, a minimalist aesthetic can do no wrong.

Launched back in 2011, I Love Ugly provides state of the art Swiss Movement for all of its watch styles. The Charlie, pictured below is the first iteration in the FW16 I Love Ugly capsule. Featuring a stainless steel or leather strap, it screams chic and cool, void of all the unnecessary bells and whistles. It's clean, modern and progressive with today's simple take on style. Likewise, the Archibald includes a steel mesh link strap with day and date details. Both are available here for $140 and $230 respectively. Make the investment guys. Trust me, its worth it.

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