Idris Elba is collaborating with Superdry to design and produce a premium line of clothing, which will be sold worldwide in stores and online.
The strategy behind this line is to create a global lifestyle brand, building on the iconic heritage of Superdry to broaden and strengthen customer appeal. Idris will design exciting pieces along with Superdry Co-Founder James holder
"We are really excited about the opportunity to work with Idris to develop a new range that everyone will enjoy wearing." Julian Dunkerton and James Holder, Founders of Superdry said.
The excitement is definitely in the air!
"I've been a huge fan of Superdry for many years. The chance to become closely involved with such an iconic brand is a great opportunity and I am really looking forward to bringing my line to life for Superdry's customers around the world."