Kanye West does it yet again with his petty antics on Twitter. After Hypebeast reports on a 9.1 percent decrease in footwear for Nike, West takes it upon himself to comment.
Although Nike is the leader in basketball shoes, sales in this category have dropped drastically from the year prior. It seems like some of Nike’s customers have made their way over to Adidas and Under Armour for athletic shoes and apparel.
Adidas has noticed almost a quarter percent hike in footwear sales from the year prior and is now the leading seller for the best running shoe, the Ultra Boost.
Kanye West took it upon himself to comment on Nike’s decline in sales by tweeting a screenshot of the Hypebeast article and captioning it “….awwwwww…” which is clearly in a very sarcastic tone.
Now we are all aware of the Kanye West’s success since he released various editions of his Adidas Yeezys. Of which he featured in his Yeezy Season 3 collection at Madison Square Garden this past week. With this being said, we can assume that his next release of the Yeezy Boost 350 in black on February 19th will be a success as well.
Kanye West appears to be on the winning team in this situation with having a major impact on sneaker sales for Adidas.