Kendrick Lamar wants to bring peace among the gang community through his first Reebok sneaker the #WeAreOne collection.
Kendrick's new sneaks are a new bi-color, colorway of the Reebok Ventilators.
The Ventilators are off-white suede based with alternating blue and red accents on each shoe. The Blood and Crip reference is on the back of each shoe — with each tongue tag is inscribed with “Neutral.”
The shoes will be available in stores on July 18 for $143.
We think sneakers are an interesting but relevant platform for K-Dot to use as a forum to promote certain ideas. What do you all think of this idea? Let us know in the comments.