LOOKBOOK: DJINNS RELEASE SPRING SUMMER 2016 Q1 Collection

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DJINNS is back with this latest installment of men's and women's wear for the first quarter of the Spring and Summer season. While the majority of fashion brands opted for muted and darker hues, this collection is full of color and print, adding excitement and fun to the brands street wear aesthetic. DJINNS succeeded at exploring colorways, prints, textures and materials with ease to create a collection that is fashion forward, edgy and appropriate for the warmer months. Using the Naples scenery to add a backdrop was visually stimulating and a step in the right direction for the brand while staying true to its DNA. As a surprise, DJINNS partnered with MC Kid ACNE, a UK print maker, illustrator and artist, for a collaboration that proved to be a successful business venture on their part, creating opportunities to take headwear, footwear and accessories to a lux, graffiti, upscale audience. Take for instance, the 6 Panel Snap back, skateboard dock and graphic t-shirt. Check out some of the collection below and view the entire Spring/Summer Q1 Lookbook here!