Puma Stars Rihanna in "Forever Bolder" Campaign

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Rihanna stars in new Puma campaign

Puma headlined their own creative director, Rihanna, in their brand new campaign "Forever Bold."

The new campaign coincides with the label's Fall/Winter 2015 season collection. In the photo above, you can see that Rihanna is sporting an all Puma gear outfit. Well, this may be a great start for a great relationship between the German label and Rihanna.