WonderLuk.com has launched in public beta in April and is initially available to customers in the UK and Europe. Further countries will be added over the coming months.
All products are manufactured on professional 3D printing machines located close to the customer, making fashion less wasteful and more responsible.
Roberta Lucca, Co-founder & CEO states: “We’re entering an era in which customisation, co-creation and sustainability are becoming extremely valuable to modern fashion consumers. The established brands haven’t caught up with these demands yet and we believe we can really disrupt the fashion value chain by taking a fresh view at how things are done. Our vision is, quite simply, to make fashion personal again.”
The launch collection is an intriguing mix of accessories including bracelets, broches, necklaces, rings, earrings and iPhone cases. The range has been exclusively designed for WonderLuk together with a team of talented product designers and architects from the UK, Italy and Japan. All designs celebrate the unique possibilities of 3D printing bringing to life intricate shapes and unusual geometries never seen before.
Roberta Lucca: “I want to give our customers striking fashion pieces that only exist because they want them to exist. We love empowering women to stand out, and celebrate their individuality. Hence our company mantra: Don’t blend in. Ever.”
Initially all WonderLuk products are made from sintered nylon and come in a range of different finishes. The WonderLuk team have curated their favourite colours for each product but customers are invited to use the Customisation Studio, allowing them to choose from a wide range of vibrant colours. WonderLuk is working on other materials and will introduce titanium pieces shortly. Customers receive their made-to-order pieces usually within 2 weeks.
Roberta Lucca, Co-founder and CEO is a British-Brazilian serial entrepreneur who has successfully built a London-based games company prior to founding WonderLuk. Roberta
sets WonderLuk’s vision, product, brand and creative direction.
Andre Schober, Co-founder and COO is a German business developer with a rich background in the luxury industry. Andre oversees WonderLuk’s operations, business development and partnerships.