Kendrick Lamar Freestyles in New Reebok Classic Video

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Kendrick Lamarcontinues to develop his relationship with Reebok, as today the shoe and apparel company dropped a video ad featuring the Compton rapper. This new visual shows Lamar sporting Reebok's Classic Leather Perfect Split shoe and discussing the importance of Reebok Classic to him.

[youtube]The video shows Lamar delving into his history with Reebok, from his days as a schoolkid to where he stands now with the company. Lamar also freestyles a few lines in the video, showing that he still has bars on his mind even after dropping "untitled unmastered." in March.

Lamar and Reebok have been partners since December of 2014, when they announced their joint efforts in the "I Am" video. Then, the two sides collaborated to create the custom Ventilator shoes in July of 2015; a shoe that aimed at unifying the red and blue colors donned by the Blood and Crip gangs.

Both Reebok and Lamar have kept busy over the years, so it will be fun to see what they have planned for the future.