Advertisements on NBA jerseys has been a topic of conversation for quite some time now.
The WNBA have been sporting corporate sponsored uniforms for a few years, and this year the NBA will officially follow suit.
According the the Wall Street Journal, ads will be place on the front of this year's All-Star jerseys.
The National Basketball Association is planning to put a sponsored 3.25-inch-by-1.6-inch patch with a Kia Motors Corp. logo on the upper left chest of player jerseys for both the 2016 and 2017 All-Star games, according to the league.
The patch, part of an advertising buy between media rights holder Turner Sports and sponsor Kia Motors America, will also appear on All-Star jerseys available for retail sale. The companies declined to disclose financial terms.
It will mark the first time that one of the four major American professional sports will display a non-apparel logo on jerseys during a game. It is a marketing feature that is common overseas, such as in European soccer leagues and in Nascar, but has long stirred debate by U.S. sports executives.
Actually, this will not be the first time we see sponsor's logos on jerseys. All contestants in last year's slam dunk competition had the Sprite logo on the front of the jersey, which truthfully no one cared to noticed.
Patches for the All-Star game are one thing, but will fan be receptive to seeing anything other than the NBA logo on jerseys during the regular season?