Apple's senior VP Eddy Cue and Jimmy Iovine reveal that after one month of having Apple Music up, they have been able to accumulate 11 million subscribers.
So far, those subscribers are mostly enjoying the free trial. However, 2 million of those subscribers signed up for the family plan, which costs $14.99, as opposed to $9.99 for the individual access.
So, Apple already lands half the paid memberships that Spotfiy has.
We're thrilled with the numbers so far," says Eddy Cue, via USA Today.