This Pizza Hut box converts into a movie projector

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Now THIS is incredible.

Pizza Hut’s team at Ogilvy & Mather in Hong Kong created this unique pizza box, which they called the Blockbuster Box, which turns any boring ass white wall into a movie screen.

Honestly, it’s simple and amazingly awesome. You get the special box, pop the built in lens into the hole built into the front end of the box, scan the code and play video directly from your smartphone. It's easy to setup as your smartphone will be happily mounted on the stand that Pizza Hut sends with the box.

If Hong Kong's Pizza Hut's does creative and interesting things like this, why are ideas like this not happening in the U.S.? I don't know about you, but i'm a bit envious.