The NFL announced on Tuesday that Twitter has won the rights to live stream Thursday Night Football games. The social media platform beat out Facebook, Amazon, Yahoo!, and Verizon in a drawn out bidding war. Commissioner Roger Goodell confirmed the deal, appropriately, via tweet.
Ten of next year's sixteen games will be available through Twitter's mobile app and some Internet-connected TV sets. As stated in the press release, viewers will also have access to "pre-game Periscope broadcasts giving fans an immersive experience before, during and after games."
The final figures of deal are still unknown, but according to CNNMoney, Twitter paid less than both NBC and CBS (both networks paid a combined $450 million last season) for streaming rights since it'll be a smaller viewership.
The NFL and Twitter had already established a partnership with their promotional efforts through in-game highlights. Twitter COO Adam Bain tweeted that this deal "continues our strategy to build world's best daily connected audience that watches together and can talk with one another in real-time."
This is a groundbreaking deal, and it's only a matter of time before other major league sports follow suit.