Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand.
For example; Social media is great and has become a popular way for customers to discover and research brands,
So what it quality content? It must be;
Informative, sharable, actionable and must be relevant to the target audience.
The reason why is content continuing has to reign. It is important to remember that writing like a king or queen not only takes a sense of humor, but also an authoritative knowledge of the subject, the audience, the medium and practice. Everything must flow. Everything must make sense.
Marketers should not be afraid to experiment to see what works best for them, whether they are successes or failures. You make mistakes to become better. You research and take notes to see understand what works and what doesn't.
You need a balance between the two.
But let's not forget
“A picture is worth a thousand words,” but in social media, it may be worth more.
Seeing is a big part of attraction. People see pictures and it brings interest to a story or brand.
So to put it all simple : Use your information to connect with your audience by being unique, creative and knowledgeable...