We rarely give credit where it is due. Part of it is the allure of the individuals in the limelight. The other is ignorance. But, we all know that any successful product or celebrity is in large part due to the plethora of hardworking individuals behind the scenes. Today we prove this theory with Century Williams, one of the cultural purveyors who has the power to communicate clear, strategic and creative blueprints for our favorite brands and athletes. She is the CEO of Century Star Media, located in New York City. Her expertise is building notable brands in fashion, entertainment and sports from small start-ups to fortune 500 companies. Her clientele includes the likes of Monster, Nike, Puma, Mitchell N Ness, Hennessy, Sony, Redbull, Mayweather and more.
Our company’s objective is to build brands that are attractive to the commercial world. We have extensive experience and have built strong and lasting relationships with clients across many industries.
Coupled with her full range of retained services, Century Williams is the woman taking over the world by storm and HYPEFRESH had the pleasure of sitting down with her to discuss her brand, role as a woman in media and tips for upcoming entrepreneurs.
Read the full interview below.
Q:How would you describe yourself as a career woman in three words?
A: Ambitious, Goal Orientated, Dedicated
Q:How did you get your idea or concept for the business?
A: I’ve always been resourceful and I became aware of how valuable the contacts in my cellphone are. They can make me wealthy!
Q:What services do you provide?
Q:Who are some of your clients or people that you've done work for?
A: I've worked with Nike, Sony, Mayweather, Foundation Cigars and Monster Products.
Q:You started in the fashion world first, how did you get involved with that?
A:I interned for a fashion PR company and mostly helped with the creative team coming up with different ideas for events and brand partnership opportunities.
Q:What is the importance of relationship building in your line of work and why is it important?
A:I always had a natural charm of connecting with people organically. It's so natural for me. It’s important because your network creates your networth, so monitizing your relationships is key.
Q:You are very private with your personal life. Is it important to keep that aspect of your life hidden in your line of work, and if so why?
A:Everything is business so protecting your personal life is key for me!
Q:What drove you to be an entrepreneur?
A:I’m self-driven and I love to take chances. I love to be in control of my own destiny and create.
Q:You are a very family oriented person, how do you balance the personal/work life?
A:It’s difficult but I make a balance because at the end of the day my family are the foundation of who I want to share my accomplishments with. As long as their smiling, I'm happy. As a young female, I'm sure there were situations of sexism, ageism, etc that could have deterred you.
Q:How did you overcome those obstacles?
A:I overcome those obstacles by being direct and acknowledging the obvious that I’m attractive but that’s not what we're here for.
Q:To what do you attribute your success to?
A:I attribute my success to the people that have always been in my corner since day one and believe in my vision.
Q: Do you ever feel pressure in a male-dominated industry?
Yes- being in a male dominated industry it's sexism because men feel intimated that you have more power over them for certain projects and positions.
Q:Have you ever turned down clients and if so why?
A:I turned down clients a lot mostly because of the timing and if the branding is off or they cant afford my budget
Q:What inspires you in your profession?
A: What inspires me to work is set a platform for women young entrepreneurs to understand that they can start from nothing and develop something in a matter of a year or so. It's important to me to help women and inspire then on a daily basis. I'm confident so I don't have nothing to worry about I'm just hear to spread the love.
Q: What's your creative process?
A: In terms of event development, I would say my process is mainly seeing the venues, handling all of the logistics, sponsors, preparing guest list, making sure decor is on point.
Q: What can we expect from you in the near future?
You should expect a big show coming out soon that's all the details I can give lol