Toronto trio EMP release the video for their new single, “8AM.” Check it out here. Directed by Zac Facts of We Should Make History, the video is a “cinematic, trunk-rattling vibe session complete with John Woo-style doves flying and drugged up chords.” (Noisey) “8AM” is produced by group member Eestbound and German producer Cubeatz, and it’s the latest single from EMP’s forthcoming debut project which is set to drop this summer.
Though new to the scene, EMP has already generated a long list of milestones. They received early support from Ebro on Beats 1, as well as from prominent hip-hop tastemakers, including Complex, Highsnobiety, The Source, 2DOPEBOYZ and Noisey, just to name a few. Their music has also landed on Spotify playlists, including the viral hit-maker, “Most Necessary,” as well as “Northern Bars” and “We Everywhere.” Though EMP “doesn’t need to do much to convince you that they’re the next face of youth and music,” (unrtd) their upcoming project is going to put a stamp on their place in the game.
Experience the thrilling visuals above and stay tuned for their full-length project this summer. Until then, experience EMP.