It should be quite obvious by now who the most influential artist in hip-hop is and it's Kendrick Lamar.
Going into the Grammy's with 11 nominations, Lamar was expected to come out with at least two or three, but ended up cruising to five Grammy Awards that night.
His latest album, "How To Pimp A Butterfly," was a huge success in it's own, but it was Lamar's remarkable performance at the Grammys that gave the album the "mainstream," boost it needed.
After looking up some album sales on Hits Daily Double, Lamar's sales for HTPAB are up to 411% since the Grammys. Clearly every artist that is even nominated for a Grammy can expect their most recent project's sales to improve significantly, but not like he did.
Only two albums have improved in sales more than HTPAB since Feb. 15, 2016. Only Alabama Shakes' album "Sound & Color," (494%) and Tori Kelly's "Unbreakable Smile," (418%) have sold more since then. What's so shocking about the sales numbers, is Taylor Swift's album "1989" has only went up 115% since the awards. As we all know Swift beat out Lamar for Album of The Year.
More people everyday are "warming up" to hip-hop and it is slowly making the transition to a broader mainstream crowd. The combination of both Lamar's stunning performance, and the quality of his music is a great way to represent what hip-hop is. It is unknown when Lamar will release another project, but when he does release it expect the sales to be phenomenal. 2016 will be an even bigger year for the rapper from Compton, California.