Kanye West and Adidas Announce Huge Partnership

Siani Leigh
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Kanye West and Adidas are getting back to it! Adidas and Kanye West will be a “YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.” Not too long ago Kanye was partnered with NIKE, but due to complications he took his talents to Adidas. The partnership means Adidas will work with Ye on all future YEEZY products, with certain retail stores serving as “distinct hubs for adidas and West developed YEEZY product.” Kanye said in a press release: “These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.” We all know Kanye is big on creative freedom, Adidas has given him that. I can see many great ideas coming from this partnership.

Eric Liedtke, Adidas CMO, added:

"Kanye is a true creator who has the ability to see things others don't. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together. With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity. This is what adidas has always been about, empowering creators to create the new."

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