Kid North Releases "Rip Tide" Music Video

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French group called Kid North released the visuals to their first single titled "Rip Tide."

According to Kid North, the track showcases the struggle of trying to live by one's ambitions, especially with so many obstacles in the way.

"We chose to portrait characters erasing themselves from reality, as a way to "let go" and find some peace in their struggle," Kid North drummer and singer Greg said.

Considering that they have no budget for this is really impressive.