Harlem-based R&B artist LoVel gained serious attention earlier this year with the Fetty Wap-assisted burner, “The Move.” While that track inches closer to one million streams, LoVel delivers a wavy and thrilling new free-release with, Backseat Memories.
Save for two features (from Justin Rose and Maxxx Flair), the majority of this eight-track EP is a pure demonstration of LoVel’s talents. And they’re on full display as soon as Backseat Memories gets things started with “Show Off,” a vocals-first joint that sways and subtly bounces over light keys and drums.
Another instant is standout “Personal,” a psychedelic swim through the innermost thoughts of a man trying to get out of a relationship because he knows she deserves better. It also transitions smoothly into what feels like a post-breakup night of debauchery in “All That,” which includes a more direct vocal turn from LoVel—yes, the man can rap, too.
Despite an evident mixture of emotions, Backseat Memories’ sonic focus remains strong and superbly cohesive. Sure enough, you can thank LoVel for that, as he and Lee Al-Taquan (who together form The Hittas) produced the entire EP. Each track on here is connected to one another, allowing the listener to jump around without the feeling that they’re listening to a completely different artist. It’s a rare notion at a time when so many others are trying to appeal to everyone.
Instead, LoVel’s carved out a lane for himself, and it’s a musical trip well worth taking; just make sure you have a designated driver.