"But while many of these artists channel a revivalism — Cash Money energy for Nef, g-funk for Kamaiyah — Rexx Life Raj is content to push forward confidently into the unknown."

Crafting indelible memories with a deep sense of lyrical introspection, Rexx Life Raj is one of the most promising rising artists on the West Coast. In "Not My Friend," Raj takes a deep look at the trappings of fame, observing the changing behaviors of those he thought he knew well and bemoaning the loneliness at the top of the world. Crooning a mournful hook in-between doubletime rap verses, the song perfectly fits the mood of the instrumental created by Cisco Cortez, Mr. Carmack, Ian McKee, Wax Roof & Mikos Da Gawd, a cadre of the Bay Area's most innovative minds. In the video, premiered by Nest HQ, Raj sits alone in a symmetrical, stylish apartment as various figures materialize, including dancing models and ordinary dudes, who dance atop the apartment's u-shaped couch and shallow reflecting pool. "Not My Friend" is a highlight from Father Figure 2: Flourish, Rexx's recent critically acclaimed album.

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A deeply soulful singer and a talented rhymer, Rexx Life Raj cuts a unique figure in the world of hip-hop, combining probing lyricism with a supernatural sense of melody, all laid over innovative electronic soundscapes. Since the release of Father Figure in June 2016, Raj generated more than 20 million streams on all platforms and gained a devoted following on Instagram for his next-level captions. In the past year, he earned glowing press coverage from Billboard, Pigeons & Planes, Pitchfork, Noisey, and XXL, and earned the cover spot on Spotify's Mellow Bars playlist with his single "Handheld GPS," which earned over 4 million streams on the service. Rexx Life Raj has collaborated with the likes of G-Eazy, Mozzy, Nef The Pharaoh (who frequently calls Raj his favorite rapper), Murs, ymtk,, Goapele, and many others, earning over 1 million plays on his Russ-collaboration "Waiting For You," which sits prominently on Spotify's Bedroom Jams playlist. More recently, Rexx Life Raj earned co-signs from big names that carry weight, such as Scott Storch and Pharrell Williams, who joined Raj on stage at ComplexCon. His recent single "Where I Belong," a highlight from Father Figure 2: Flourish, is included on Spotify's Most Necessary playlist and was the subject of a recent Genius explainer. With Father Figure 2: Flourish, distributed by EMPIRE, Rexx Life Raj hopes to realize his commercial ambitions while further establishing his reputation as one of the most original hip-hop artists around.  

Check out the brilliant new visual above and be on the look out for more Rexx Life Raj in 2018!