THE COOL: Kendrick Lamar's "To Pimp A Butterfly" LP Unboxing

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As awesome as this album is (on many levels), it's only right to give it a proper unboxing.

Most people nowadays don't purchase CD's in physical form as commonly as they used to, all thanks to the lovely internet. New albums drop every week, and instead of running to the local record shop, we simply flip out our phones and buy, stream or "free trial" it.

But for those who still love the "real thing", we have a treat for you, courtesy of the good folks at Montreality.

A woman's beautiful hands unwraps the already deemed classic LP "To Pimp A Butterfly" by the lyrical genius, Kendrick Lamar. What we see on the cover truly speaks volumes about the complexity this record brings to the table. Intriguing, to say the least.

 What is this symbolizing? Questions, questions, questions.

What is this symbolizing? Questions, questions, questions.

As you peek inside you notice pure minimalism at its finest. Nothing too complicated here. But as you wander into the booklet, you start to step deeper into the true purpose masking its simplicity. There's various messages underlying each photo, but to the exact one? Only Kendrick knows.

Clearly, you'll draw up your own interpretation upon a first gaze. We promise, you will.

Check out the video above to see it's full revealing, and don't forget to share your thoughts below or at @forum_us on!