Dedicated to the memory of Steve Jobs, Apple is publishing and selling a photo book containing 450 images of their products. The products featured in the book range from the 1998 iMac all the way to the Apple Pencil.
The book will come in two sizes, and both are accompanied by quite a hefty price tag. The small one is 10.20" x 12.75" and starts at $199 in the US. The larger of the two is 13" x 16.25," though the extra few inches will add an extra $100 to the price (it starts at $299).
Both of these will be available starting Wednesday, November 16, and can only be purchased on Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, or at an Apple Store in these locations:
Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Park in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.
The good news is that the books will also be on display at each of the Apple Stores where it's being sold. So, despite the enormous price tag, people will still be able to get a glimpse of the photos.
And yes, the sticker price is shocking. A book that costs the same as a decent smartphone seems ludicrous, and self-publishing 450 photos of your company's design work is definitely a little arrogant on Apple's part.
That being said, if one company is able to get away with something like this, it's Apple. They inspire more blind loyalty than any other company, and fanboys everywhere will be more than willing to shell out a couple hundred dollars for this. It's a bold move on Apple's part, but one that will almost certainly pay off for them.