“Music is real influential, and you got people like Kendrick that’s promoting unity, ya know what I mean? And everything starts with kids. That makes kids wanna be cool with each other, no matter what neighborhood they grow up in.” - G Weed, Piru Blood Gang Member
Kendrick Lamar's Reebok experience is turning into a powerful one, as we see his pair of Ventilator runners featuring both red and blue elements to pay respect to two of Los Angeles' most treacherous gangs, the Bloods and Crips.
Sneakers may not be olive branches to the average person, but for anyone familiar with the way gang violence has ravaged inner city communities, this gesture is a small but powerful step in the right direction.
(Source: Pigeons and Planes)