Kendrick Lamar Attempts to Unite Gang Members with his First Reebok Sneaker

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Kendrick Lamar wants to bring peace among the gang community through his first Reebok sneaker the #WeAreOne collection.


Kendrick's new sneaks are a new bi-color, colorway of the Reebok Ventilators.

The Ventilators are off-white suede based with alternating blue and red accents on each shoe. The Blood and Crip reference is on the back of each shoe — with each tongue tag is inscribed with “Neutral.”

The shoes will be available in stores on July 18 for $143.

We think sneakers are an interesting but relevant platform for K-Dot to use as a forum to promote certain ideas. What do you all think of this idea? Let us know in the comments.