It seems like PUMA is making power moves by collaborating with Rihanna and Kylie Jenner to revamp their brand. Kylie unveiled her first PUMA ad campaign image on Instagram featuring a new sneaker called the PUMA Fierce women’s trainer.
Jenner captioned the image, “Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce.”
Matched with the shoe, Jenner is wearing blue athletic tights and a branded sports bra. Although the shoe looks very similar to Rihanna’s Fenty Trainer, it is different in technology and the shoe tongue is not as showy. Hopefully Kylie Jenner’s campaign will help the brand appeal to the younger generation.
The PUMA Fierce women’s trainer is set to release on April 1st at PUMA retail stores, select retailers worldwide and online at PUMA.com.