The Weeknd has been working diligently behind the scenes, landing deals left and right to set him up for a successful 2017. From announcing his new album to a world tour and possible tour merchandise, he is giving us a first hand lesson of re-inventing the wheel.
With Starboy right around the corner, The Weeknd - who will also be starring in H&M's campaign for 2017- is next up for PUMA's "Run The Streets" campaign for the new year. To kick things off, PUMA has unveiled two brand new colorways of the IGNITE evoKNIT in all- white and a military-inspired olive green silhouette. Paired with a fully knitted upper and PUMA's energy IGNITE cushioning, the full look at the "Run The Streets" campaign will drop with the coveted silhouettes on November 10.