As the title suggest, the Hanon and DiadoraI.C. 4000 collaboration tells an interesting back story. The typical route to sneaker creation is an unorthodox process and visionaries alike are looking to any and everything to translate their creative ideas, especially when it comes to the forthcoming Olympic games in Rio.
Diadora representative, Ben Johnson was stripped of his 1988 Olympic gold medal for steroid use. When given the opportunity to design a shoe for the upcoming Olympic games, the company looked inwardly and elaborated on steroid use for an unusual source of inspiration.
Dubbed "Yellow Eyes" the I.C. 4000 is one offering from the "From Seoul to Rio" Olympic pack. Yellow Eyes is a literal reference to the physical effects of doping on steroids, the quickest and most noticeable signs that an athlete has been "juicing". Featuring a vibrant yellow, turquoise and white color scheme, the entire shoe was constructed using suede and mesh. It also features Diadora's signature eye graphic and the Hanon flame logo on the tongue and heel. The I.C. 4000 drops August 6th exclusively at hanon. Check out the pics below!